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Colleen Starr
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Suntory Brand Activation

event design + planning | illustration

For Fandom Party 2026, we partnered with -196 to bring tangy refreshment to the biggest party at San Diego Comic-Con, transforming the bar into a sleek convenience store-inspired -196 Lounge.

The space featured bold yellow-and-black signage, crates packed with giveaways, and a tasting bar where guests could experience flavors made the Japanese way: Freeze. Crush. Infuse.

This immersive buildout fused Tokyo convenience-store culture with a late-night lounge vibe, neon lights, upbeat music, and selfie-ready moments, turning the -196 Lounge into one of the most talked-about destinations at Fandom Party.

Suntory  |  Brand Activation
Suntory  |  Brand Activation
Suntory  |  Brand Activation
Suntory  |  Brand Activation